{"id":2147,"date":"2026-02-13T18:07:00","date_gmt":"2026-02-13T18:07:00","guid":{"rendered":"https:\/\/neonoova.com\/nomenclatura-i-disseny-de-marca\/"},"modified":"2026-08-21T10:04:17","modified_gmt":"2026-08-21T10:04:17","slug":"nomenclatura-i-disseny-de-marca","status":"publish","type":"post","link":"https:\/\/neonoova.com\/ca\/nomenclatura-i-disseny-de-marca\/","title":{"rendered":"Nomenclatura i disseny de marca"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>El nomenclatura<\/strong> i <strong>el disseny de marca<\/strong> s\u00f3n dos pilars essencials en la construcci\u00f3 d&#8217;una <a href=\"https:\/\/neonoova.com\/ca\/disseny-grafic\/identitat-corporativa\/\" data-type=\"diseno-grafico\" data-id=\"234\">identitat corporativa<\/a> s\u00f2lida, coherent i reconeixible. <\/p>\n\n<p class=\"wp-block-paragraph\">Mentre que el nomenament se centra en trobar el nom adequat per a una marca, el disseny de marca \u00e9s responsable de traduir aquesta ess\u00e8ncia en un univers visual i verbal que connecta amb el p\u00fablic i es diferencia al mercat. Integrar ambd\u00f3s processos estrat\u00e8gicament \u00e9s clau per crear marques memorables, coherents i preparades per cr\u00e9ixer. <\/p>\n        <div class=\"doflex docolumn banner-contacto-blog\">\n            <div class=\"doflex docolumn gap20 columna-banner\">\n               <div class=\"doflex dospace gap20\"><img decoding=\"async\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/06\/bot.webp\" alt=\"neonoova bot\">\n\t\t\t\t<p class=\"text24-24 negrita\">Est\u00e0s pensant a crear la teva marca? Escriu-nos i explica&#039;ns la teva idea!   <\/p>\n\t\t\t\t<\/div>\n                <button class=\"home-slider-cuadricula-button text18-21 abrir-popup-contacto\" type=\"button\">\n                    Contacta&#039;ns\n                    <svg width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <mask id=\"path-1-inside-1_40_843\" fill=\"white\">\n                            <path d=\"M30 15L15 30L10 25L16.4619 18.5371H3.53711L0 15L3.53711 11.4629H16.4619L10 5L15 0L30 15Z\"\/>\n                        <\/mask>\n                        <path d=\"M30 15L30.7071 15.7071C31.0976 15.3166 31.0976 14.6834 30.7071 14.2929L30 15ZM15 30L14.2929 30.7071C14.6834 31.0976 15.3166 31.0976 15.7071 30.7071L15 30ZM10 25L9.29284 24.2929C8.90237 24.6835 8.90239 25.3166 9.29289 25.7071L10 25ZM16.4619 18.5371L17.1691 19.2442C17.455 18.9582 17.5406 18.528 17.3858 18.1544C17.231 17.7807 16.8664 17.5371 16.4619 17.5371V18.5371ZM3.53711 18.5371L2.83 19.2442C3.01754 19.4318 3.27189 19.5371 3.53711 19.5371V18.5371ZM0 15L-0.707107 14.2929C-1.09763 14.6834 -1.09763 15.3166 -0.707107 15.7071L0 15ZM3.53711 11.4629V10.4629C3.27189 10.4629 3.01754 10.5682 2.83 10.7558L3.53711 11.4629ZM16.4619 11.4629V12.4629C16.8664 12.4629 17.231 12.2193 17.3858 11.8456C17.5406 11.472 17.455 11.0418 17.1691 10.7558L16.4619 11.4629ZM10 5L9.29289 4.29289C8.90239 4.6834 8.90237 5.31652 9.29284 5.70705L10 5ZM15 0L15.7071 -0.707107C15.3166 -1.09763 14.6834 -1.09763 14.2929 -0.707107L15 0ZM30 15L29.2929 14.2929L14.2929 29.2929L15 30L15.7071 30.7071L30.7071 15.7071L30 15ZM15 30L15.7071 29.2929L10.7071 24.2929L10 25L9.29289 25.7071L14.2929 30.7071L15 30ZM10 25L10.7072 25.7071L17.1691 19.2442L16.4619 18.5371L15.7548 17.8301L9.29284 24.2929L10 25ZM16.4619 18.5371V17.5371H3.53711V18.5371V19.5371H16.4619V18.5371ZM3.53711 18.5371L4.24422 17.83L0.707107 14.2929L0 15L-0.707107 15.7071L2.83 19.2442L3.53711 18.5371ZM0 15L0.707107 15.7071L4.24422 12.17L3.53711 11.4629L2.83 10.7558L-0.707107 14.2929L0 15ZM3.53711 11.4629V12.4629H16.4619V11.4629V10.4629H3.53711V11.4629ZM16.4619 11.4629L17.1691 10.7558L10.7072 4.29295L10 5L9.29284 5.70705L15.7548 12.1699L16.4619 11.4629ZM10 5L10.7071 5.70711L15.7071 0.707107L15 0L14.2929 -0.707107L9.29289 4.29289L10 5ZM15 0L14.2929 0.707107L29.2929 15.7071L30 15L30.7071 14.2929L15.7071 -0.707107L15 0Z\" fill=\"#F5DEFE\" mask=\"url(#path-1-inside-1_40_843)\"\/>\n                    <\/svg>\n                <\/button>\n            <\/div>\n        <\/div>\n        \n\n<h2 id=\"qu-es-el-naming-y-por-qu-es-tan-importante\" class=\"wp-block-heading\">Qu\u00e8 \u00e9s el nomenament i per qu\u00e8 \u00e9s tan important?<\/h2>\n\n<p class=\"wp-block-paragraph\">El nomenament \u00e9s el proc\u00e9s estrat\u00e8gic i creatiu de crear el nom d&#8217;una marca, producte, servei o projecte. No es tracta nom\u00e9s d'\u00bbinventar un nom bonic\u00bb, sin\u00f3 de definir una identitat verbal que representi els valors, la personalitat i la posici\u00f3 que la marca vol ocupar en la ment del seu p\u00fablic. <\/p>\n\n<p class=\"wp-block-paragraph\">Un bon nomenament hauria de proporcionar un nom que compleixi el seg\u00fcent:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sigues memorable i f\u00e0cil de recordar.<\/li>\n\n\n\n<li>Sigues f\u00e0cil de pronunciar i escriure en les lleng\u00fces corresponents.<\/li>\n\n\n\n<li>Diferencia&#8217;t de la compet\u00e8ncia i evita confusions.<\/li>\n\n\n\n<li>Transmet el to, la personalitat o l&#8217;univers conceptual de la marca.<\/li>\n\n\n\n<li>Estigues disponible legalment, dominis i xarxes (en la mesura que sigui possible).<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"280\" height=\"400\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/02\/nam4.webp\" alt=\"Nomenclatura i disseny de la marca Scrabble\" class=\"wp-image-1235\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/02\/nam4.webp 280w, https:\/\/neonoova.com\/wp-content\/uploads\/2026\/02\/nam4-210x300.webp 210w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">El nom sol ser el primer punt de contacte entre la marca i l&#8217;usuari, aix\u00ed que condiciona la percepci\u00f3 posterior de tot la resta: logotip, missatges, campanyes i experi\u00e8ncia global.<\/p>\n\n<h2 id=\"qu-entendemos-por-diseo-de-marca\" class=\"wp-block-heading\">Qu\u00e8 entenem per disseny de marca<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>El disseny de marca<\/strong> (dins del branding) \u00e9s el desenvolupament de la identitat visual i, cada cop m\u00e9s, tamb\u00e9 de la identitat verbal d&#8217;una marca. Cobreix tots els elements a trav\u00e9s dels quals s&#8217;expressa la marca: logotip, colors, tipografies, estil gr\u00e0fic, usos de la imatge, to de veu i aplicacions en diferents mitjans. <\/p>\n\n<p class=\"wp-block-paragraph\">Dins del disseny de marca, treballem, almenys:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Logotip i les seves versions (principal, redu\u00eft, monocrom, etc.).<\/li>\n\n\n\n<li>Paleta de colors corporativa.<\/li>\n\n\n\n<li>Tipografies principals i de suport.<\/li>\n\n\n\n<li>Sistema gr\u00e0fic (icones, patrons, il\u00b7lustracions, recursos visuals).<\/li>\n\n\n\n<li>Estil fotogr\u00e0fic o visual preferit.<\/li>\n\n\n\n<li>Pautes b\u00e0siques per al to de comunicaci\u00f3.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Tot aix\u00f2 normalment s&#8217;inclou en un manual o guia d&#8217;identitat que estableix criteris coherents d&#8217;\u00fas i facilita que la marca sembli igualment reconeixible a la web, a les xarxes, papereria, presentacions o campanyes.<\/p>\n\n<h2 class=\"wp-block-heading\">Hist\u00f2ria d&#8217;\u00e8xit en el disseny de noms i marca: Ligna Wood Design<\/h2>\n\t<section class=\"portfolio-single doflex portfolio-blog\" aria-label=\"Caso de \u00e9xito: Ligna Wood Design\">\n\t\t<div class=\"portfolio-firstcolumn flex1\">\n\t\t\t<img width=\"638\" height=\"913\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2025\/09\/Ligna-4.webp\" class=\"attachment-full size-full\" alt=\"Home Page de Ligna Wood Design\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2025\/09\/Ligna-4.webp 638w, https:\/\/neonoova.com\/wp-content\/uploads\/2025\/09\/Ligna-4-210x300.webp 210w\" \/>\t\t<\/div>\n\n\t\t<div class=\"portfolio-secondcolumn flex1\">\n\t\t\t<img width=\"638\" height=\"913\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2025\/09\/Mockup-Mobile-Ligna.webp\" class=\"attachment-full size-full\" alt=\"Mockup Mobile Ligna dise\u00f1o web en terrassa\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2025\/09\/Mockup-Mobile-Ligna.webp 638w, https:\/\/neonoova.com\/wp-content\/uploads\/2025\/09\/Mockup-Mobile-Ligna-210x300.webp 210w\" \/>\t\t<\/div>\n\n\t\t<div class=\"portfolio-thirdcolumn flex2 doflex docolumn\">\n\t\t\t<div class=\"portfolio-inner\">\n\t\t\t\t<div class=\"first-line doflex docolumn\">\n\t\t\t\t\t<div class=\"sublinea1 doflex\">\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\thref=\"https:\/\/neonoova.com\/portfolio\/ligna\/\"\n\t\t\t\t\t\t\tclass=\"logo-link doflex\"\n\t\t\t\t\t\t\taria-label=\"Abrir caso de \u00e9xito de Ligna Wood Design\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<img width=\"150\" height=\"31\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2025\/09\/ligna.svg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Logotipo Ligna Wood Design\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t<div class=\"exito-pastilla-arrow\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t<svg width=\"31\" height=\"31\" viewBox=\"0 0 31 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t\t\t\t\t<mask id=\"path-1-inside-1_1998_1396\" fill=\"white\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M30.3047 15.0518C30.3047 23.3647 23.5658 30.1042 15.2529 30.1045C6.93982 30.1045 0.200195 23.3649 0.200195 15.0518C0.200504 6.73891 6.94001 2.81843e-07 15.2529 1.7949e-07C23.5656 0.00024387 30.3044 6.73906 30.3047 15.0518ZM15.2529 8.23047L12.9795 10.5039L15.918 13.4434L10.04 13.4434L8.43164 15.0527L10.04 16.6602L15.918 16.6602L12.9795 19.5996L15.2529 21.873L22.0742 15.0518L15.2529 8.23047Z\"><\/path>\n\t\t\t\t\t\t\t\t\t<\/mask>\n\t\t\t\t\t\t\t\t\t<path d=\"M30.3047 15.0518C30.3047 23.3647 23.5658 30.1042 15.2529 30.1045C6.93982 30.1045 0.200195 23.3649 0.200195 15.0518C0.200504 6.73891 6.94001 2.81843e-07 15.2529 1.7949e-07C23.5656 0.00024387 30.3044 6.73906 30.3047 15.0518ZM15.2529 8.23047L12.9795 10.5039L15.918 13.4434L10.04 13.4434L8.43164 15.0527L10.04 16.6602L15.918 16.6602L12.9795 19.5996L15.2529 21.873L22.0742 15.0518L15.2529 8.23047Z\" fill=\"#240032\"><\/path>\n\t\t\t\t\t\t\t\t\t<path d=\"M30.3047 15.0518L31.3047 15.0518V15.0517L30.3047 15.0518ZM15.2529 30.1045V31.1045L15.253 31.1045L15.2529 30.1045ZM0.200195 15.0518L-0.799805 15.0517V15.0518L0.200195 15.0518ZM15.2529 1.7949e-07L15.253 -1L15.2529 -1V1.7949e-07ZM15.2529 8.23047L15.96 7.52336L15.2529 6.81626L14.5458 7.52336L15.2529 8.23047ZM12.9795 10.5039L12.2724 9.7968L11.5654 10.5038L12.2723 11.2109L12.9795 10.5039ZM15.918 13.4434V14.4434L18.3316 14.4434L16.6252 12.7364L15.918 13.4434ZM10.04 13.4434V12.4434L9.62565 12.4434L9.33272 12.7365L10.04 13.4434ZM8.43164 15.0527L7.72432 14.3458L7.01743 15.0532L7.72475 15.7601L8.43164 15.0527ZM10.04 16.6602L9.33315 17.3675L9.626 17.6602L10.04 17.6602V16.6602ZM15.918 16.6602L16.6252 17.3671L18.3316 15.6602L15.918 15.6602V16.6602ZM12.9795 19.5996L12.2723 18.8926L11.5654 19.5997L12.2724 20.3067L12.9795 19.5996ZM15.2529 21.873L14.5458 22.5802L15.2529 23.2873L15.96 22.5802L15.2529 21.873ZM22.0742 15.0518L22.7813 15.7589L23.4884 15.0518L22.7813 14.3447L22.0742 15.0518Z\" fill=\"#240032\" mask=\"url(#path-1-inside-1_1998_1396)\"><\/path>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-single-descripcion text18-21\">\n\t\t\t\t\t\t\tRealizamos el Naming y dise\u00f1o de marca completo de Ligna Wood Design, ajust\u00e1ndolo a la naturaleza y calidad de su trabajo\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"portfolio-single-servicios valores-blog\">\n\t\t\t\t\t\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\te-commerce\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\ttraducci\u00f3n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\tdise\u00f1o web\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\timpresi\u00f3n offset\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\tIlustraci\u00f3n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\tFotograf\u00eda de producto\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\tSEO\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n<h2 id=\"cmo-se-relacionan-naming-y-diseo-de-marca\" class=\"wp-block-heading\">Com es relacionen el nomenclatura i el disseny de marca<\/h2>\n\n<p class=\"wp-block-paragraph\">El nomenament i el disseny de marca formen part de la mateixa estrat\u00e8gia: la identitat de marca. El nom defineix la part verbal principal, mentre que el disseny de la marca li d\u00f3na un \u00abcos\u00bb visual i refor\u00e7a aquest significat en tots els punts de contacte. <\/p>\n\n<ul class=\"wp-block-list\">\n<li>La denominaci\u00f3 proporciona: concepte, so, car\u00e0cter i direcci\u00f3 estrat\u00e8gica.<\/li>\n\n\n\n<li>El disseny de marca es tradueix: aquest concepte en formes, colors, tipografia i estil.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Quan ambd\u00f3s treballen alineats, el resultat \u00e9s una marca coherent: el que la gent sent i llegeix encaixa amb el que veuen i senten quan ho reconeixen en qualsevol mitj\u00e0. Si el nom i el disseny expliquen hist\u00f2ries diferents, la marca perd for\u00e7a i esdev\u00e9 menys memorable. <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"594\" height=\"400\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/02\/nam-1.webp\" alt=\"Nomenclatura i disseny de marca\" class=\"wp-image-1232\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/02\/nam-1.webp 594w, https:\/\/neonoova.com\/wp-content\/uploads\/2026\/02\/nam-1-300x202.webp 300w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/figure>\n\n<h2 id=\"fases-de-un-proyecto-de-naming\" class=\"wp-block-heading\">Fases d&#8217;un projecte de nomenclatura<\/h2>\n\n<p class=\"wp-block-paragraph\">Un servei <strong>professional de nomenclatura<\/strong> normalment segueix un proc\u00e9s estructurat perqu\u00e8 no es basi nom\u00e9s en la intu\u00efci\u00f3. Tot i que cada estudi o ag\u00e8ncia t\u00e9 el seu propi m\u00e8tode, aquestes etapes sovint es repeteixen: <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Informe i estrat\u00e8gia de marca<\/strong>\n<ul class=\"wp-block-list\">\n<li>Ent\u00e9n l&#8217;ess\u00e8ncia, els valors, el p\u00fablic objectiu, la compet\u00e8ncia i el posicionament desitjat.<\/li>\n\n\n\n<li>Defineix qu\u00e8 hauria d&#8217;evocar el nom (i qu\u00e8 no).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Recerca i context<\/strong>\n<ul class=\"wp-block-list\">\n<li>An\u00e0lisi dels noms existents en el sector.<\/li>\n\n\n\n<li>Revisi\u00f3 de tend\u00e8ncies ling\u00fc\u00edstiques, culturals i de mercat.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Creaci\u00f3 de propostes<\/strong>\n<ul class=\"wp-block-list\">\n<li>Generaci\u00f3 de rutes creatives (descriptives, evocadores, abstractes, h\u00edbrides).<\/li>\n\n\n\n<li>Selecci\u00f3 d&#8217;una llista filtrada d&#8217;opcions amb potencial.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Filtres i comprovacions<\/strong>\n<ul class=\"wp-block-list\">\n<li>Pronunciaci\u00f3, llegibilitat i possibles dobles sentits.<\/li>\n\n\n\n<li>Cerca inicial de disponibilitat de domini i pres\u00e8ncia a la xarxa.<\/li>\n\n\n\n<li>Revisions b\u00e0siques de conflictes evidents de propietat intel\u00b7lectual (sense substituir un despatx d&#8217;advocats formal).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Selecci\u00f3 i poliment<\/strong>\n<ul class=\"wp-block-list\">\n<li>Presentaci\u00f3 dels finalistes amb explicaci\u00f3 del concepte i de l&#8217;encaix estrat\u00e8gic.<\/li>\n\n\n\n<li>Petits ajustos (ortografia, combinaci\u00f3 de paraules, reclamacions).<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">El resultat \u00e9s un nom que no apareix a l&#8217;atzar, sin\u00f3 com a resposta a una estrat\u00e8gia clara de posicionament i diferenciaci\u00f3.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"280\" height=\"400\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/02\/nam2.webp\" alt=\"Noms de noms i disseny de marca\" class=\"wp-image-1233\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/02\/nam2.webp 280w, https:\/\/neonoova.com\/wp-content\/uploads\/2026\/02\/nam2-210x300.webp 210w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/figure>\n\n<h2 id=\"tipos-de-nombres-de-marca-ms-habituales\" class=\"wp-block-heading\">Tipus de marques m\u00e9s comuns<\/h2>\n\n<p class=\"wp-block-paragraph\">Dins la denominaci\u00f3 hi ha diferents fam\u00edlies de noms, cadascuna amb avantatges i implicacions diferents:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Descripci\u00f3<\/strong><br\/>Expliquen directament qu\u00e8 fa la marca (per exemple, combinacions de producte + categoria).<br\/>Avantatge: s&#8217;entenen r\u00e0pidament. Desavantatge: solen ser menys diferenciadors i m\u00e9s dif\u00edcils de protegir. <\/li>\n\n\n\n<li><strong>Evocador<\/strong><br\/>No descriuen literalment el producte, sin\u00f3 una idea, sensaci\u00f3 o univers (velocitat, calma, joc, futur, etc.).<br\/>Normalment s\u00f3n m\u00e9s memorables i flexibles per cr\u00e9ixer en nous productes o mercats.<\/li>\n\n\n\n<li><strong>Resum<\/strong><br\/>Paraules inventades o poc comunes, creades per a la marca.<br\/>Permeten un alt grau de diferenciaci\u00f3, per\u00f2 requereixen m\u00e9s esfor\u00e7 inicial de comunicaci\u00f3.<\/li>\n\n\n\n<li><strong>Geogr\u00e0fic o personal<\/strong><br\/>Inclouen noms de llocs o persones (fundadors).<br\/>Poden funcionar b\u00e9 en certs sectors, tot i que de vegades limiten l&#8217;expansi\u00f3 o generen associacions molt espec\u00edfiques.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Triar el tipus adequat dep\u00e8n del sector, l&#8217;estrat\u00e8gia de creixement, els canals de comunicaci\u00f3 i el to de la marca.<\/p>\n\n<h2 id=\"fases-de-un-proyecto-de-diseo-de-marca\" class=\"wp-block-heading\">Fases d&#8217;un projecte de disseny de marca<\/h2>\n\n<p class=\"wp-block-paragraph\">Un cop definit el nomenclatura (o en paral\u00b7lel, si treballeu de manera coordinada), el proc\u00e9s <strong>de disseny de marca<\/strong> normalment segueix aquestes etapes:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Definici\u00f3 estrat\u00e8gica<\/strong>\n<ul class=\"wp-block-list\">\n<li>Revisi\u00f3 del posicionament, els valors i la personalitat de la marca.<\/li>\n\n\n\n<li>Determinaci\u00f3 del to (seri\u00f3s, proper, disruptiu, institucional, etc.).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Examen visual<\/strong>\n<ul class=\"wp-block-list\">\n<li>Moodboards, refer\u00e8ncies, exploraci\u00f3 d&#8217;estils gr\u00e0fics i crom\u00e0tics.<\/li>\n\n\n\n<li>Cerca codis visuals diferenciadors dins la categoria.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Disseny i sistema de logotips<\/strong>\n<ul class=\"wp-block-list\">\n<li>Propostes per al logotip, s\u00edmbol, tipografia i construcci\u00f3.<\/li>\n\n\n\n<li>Desenvolupament de la paleta de colors i les tipografies complement\u00e0ries.<\/li>\n\n\n\n<li>Definici\u00f3 de recursos gr\u00e0fics (icones, patrons, formes, estil il\u00b7lustratiu o fotogr\u00e0fic).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Proves i ajustos<\/strong>\n<ul class=\"wp-block-list\">\n<li>Avaluaci\u00f3 de la llegibilitat, escalabilitat i \u00fas en diferents mitjans.<\/li>\n\n\n\n<li>Ajustos fins en proporcions, color i aplicacions.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Manual d&#8217;Identitat i Aplicacions<\/strong>\n<ul class=\"wp-block-list\">\n<li>Document que inclogui regles d&#8217;\u00fas: mides, marges, usos correctes i incorrectes.<\/li>\n\n\n\n<li>Aplicacions b\u00e0siques: targetes, presentacions, signatures de correu electr\u00f2nic, xarxes, web, etc.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n        <div class=\"doflex docolumn banner-contacto-blog\">\n            <div class=\"doflex docolumn gap20 columna-banner\">\n               <div class=\"doflex dospace gap20\"><img decoding=\"async\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/06\/bot.webp\" alt=\"neonoova bot\">\n\t\t\t\t<p class=\"text24-24 negrita\">Encara amb dubtes? Sol\u00b7licita una reuni\u00f3 amb el nostre equip de disseny <\/p>\n\t\t\t\t<\/div>\n                <button class=\"home-slider-cuadricula-button text18-21 abrir-popup-contacto\" type=\"button\">\n                    Sol\u00b7licita una reuni\u00f3\n                    <svg width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <mask id=\"path-1-inside-1_40_843\" fill=\"white\">\n                            <path d=\"M30 15L15 30L10 25L16.4619 18.5371H3.53711L0 15L3.53711 11.4629H16.4619L10 5L15 0L30 15Z\"\/>\n                        <\/mask>\n                        <path d=\"M30 15L30.7071 15.7071C31.0976 15.3166 31.0976 14.6834 30.7071 14.2929L30 15ZM15 30L14.2929 30.7071C14.6834 31.0976 15.3166 31.0976 15.7071 30.7071L15 30ZM10 25L9.29284 24.2929C8.90237 24.6835 8.90239 25.3166 9.29289 25.7071L10 25ZM16.4619 18.5371L17.1691 19.2442C17.455 18.9582 17.5406 18.528 17.3858 18.1544C17.231 17.7807 16.8664 17.5371 16.4619 17.5371V18.5371ZM3.53711 18.5371L2.83 19.2442C3.01754 19.4318 3.27189 19.5371 3.53711 19.5371V18.5371ZM0 15L-0.707107 14.2929C-1.09763 14.6834 -1.09763 15.3166 -0.707107 15.7071L0 15ZM3.53711 11.4629V10.4629C3.27189 10.4629 3.01754 10.5682 2.83 10.7558L3.53711 11.4629ZM16.4619 11.4629V12.4629C16.8664 12.4629 17.231 12.2193 17.3858 11.8456C17.5406 11.472 17.455 11.0418 17.1691 10.7558L16.4619 11.4629ZM10 5L9.29289 4.29289C8.90239 4.6834 8.90237 5.31652 9.29284 5.70705L10 5ZM15 0L15.7071 -0.707107C15.3166 -1.09763 14.6834 -1.09763 14.2929 -0.707107L15 0ZM30 15L29.2929 14.2929L14.2929 29.2929L15 30L15.7071 30.7071L30.7071 15.7071L30 15ZM15 30L15.7071 29.2929L10.7071 24.2929L10 25L9.29289 25.7071L14.2929 30.7071L15 30ZM10 25L10.7072 25.7071L17.1691 19.2442L16.4619 18.5371L15.7548 17.8301L9.29284 24.2929L10 25ZM16.4619 18.5371V17.5371H3.53711V18.5371V19.5371H16.4619V18.5371ZM3.53711 18.5371L4.24422 17.83L0.707107 14.2929L0 15L-0.707107 15.7071L2.83 19.2442L3.53711 18.5371ZM0 15L0.707107 15.7071L4.24422 12.17L3.53711 11.4629L2.83 10.7558L-0.707107 14.2929L0 15ZM3.53711 11.4629V12.4629H16.4619V11.4629V10.4629H3.53711V11.4629ZM16.4619 11.4629L17.1691 10.7558L10.7072 4.29295L10 5L9.29284 5.70705L15.7548 12.1699L16.4619 11.4629ZM10 5L10.7071 5.70711L15.7071 0.707107L15 0L14.2929 -0.707107L9.29289 4.29289L10 5ZM15 0L14.2929 0.707107L29.2929 15.7071L30 15L30.7071 14.2929L15.7071 -0.707107L15 0Z\" fill=\"#F5DEFE\" mask=\"url(#path-1-inside-1_40_843)\"\/>\n                    <\/svg>\n                <\/button>\n            <\/div>\n        <\/div>\n        \n\n<p class=\"wp-block-paragraph\">L&#8217;objectiu \u00e9s que la marca sigui clara i reconeixible en qualsevol part futura, fins i tot quan altres equips ho implementin.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"580\" height=\"830\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/02\/nam3.webp\" alt=\"Noms i idees de disseny de marca\" class=\"wp-image-1234\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/02\/nam3.webp 580w, https:\/\/neonoova.com\/wp-content\/uploads\/2026\/02\/nam3-210x300.webp 210w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n<h2 id=\"cmo-se-integran-naming-y-diseo-de-marca-en-un-mism\" class=\"wp-block-heading\">Com el nomenclatura i el disseny de marca s&#8217;integren en el mateix servei<\/h2>\n\n<p class=\"wp-block-paragraph\">Oferir un <strong>servei combinat de nomenclatura i disseny de marca<\/strong> et permet abordar la identitat des de zero: primer defineixes el nom, despr\u00e9s construeixes un univers visual que el fa tangible.<\/p>\n\n<p class=\"wp-block-paragraph\">En un projecte integrat:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>L&#8217;estrat\u00e8gia de nomenclatura i la conceptualitzaci\u00f3 visual es basen en el mateix informe i la mateixa plataforma de marca.<\/li>\n\n\n\n<li>El nom inspira el to gr\u00e0fic (per exemple, un nom tecnol\u00f2gic pot donar lloc a un disseny m\u00e9s geom\u00e8tric i fred; m\u00e9s hum\u00e0, amb formes org\u00e0niques i c\u00e0lides).<\/li>\n\n\n\n<li>La presentaci\u00f3 final mostra com la denominaci\u00f3 i el disseny funcionen conjuntament en casos reals: web, xarxes, embalatge, signatures, etc.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 facilita que la marca nasqui coherent des del primer minut, evitant pegats posteriors o desconnexions entre el que es diu i el que es mostra.<\/p>\n\n<h2 id=\"tabla-diferencias-y-relacin-entre-naming-y-diseo-d\" class=\"wp-block-heading\">Taula: Difer\u00e8ncies i relaci\u00f3 entre la denominaci\u00f3 i el disseny de marca<\/h2>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Aparen\u00e7a<\/th><th class=\"has-text-align-left\" data-align=\"left\">Nomenclatura<\/th><th class=\"has-text-align-left\" data-align=\"left\">Disseny de marca<\/th><\/tr><\/thead><tbody><tr><td>Enfocament<\/td><td>Verbal: creaci\u00f3 de noms<\/td><td>Identitat visual (i parcialment verbal): identitat i implementaci\u00f3<\/td><\/tr><tr><td>Objectiu principal<\/td><td>Defineix el nom adequat i diferenciador<\/td><td>Construint un univers visual coherent i reconeixible<\/td><\/tr><tr><td>Lliuraments t\u00edpics<\/td><td>Llista de noms, justificaci\u00f3, comprovacions b\u00e0siques<\/td><td>Logotip, paleta, tipografies, sistema gr\u00e0fic, aplicacions<\/td><\/tr><tr><td>Moment del proc\u00e9s<\/td><td>Punt d&#8217;inici o fase inicial<\/td><td>Desenvolupament posterior de la identitat<\/td><\/tr><tr><td>Relaci\u00f3 amb la marca<\/td><td>Part de la identitat verbal de la marca<\/td><td>Part central de la identitat visual<\/td><\/tr><tr><td>Impacte a llarg termini<\/td><td>Molt estable, dif\u00edcil de canviar sense cost<\/td><td>Escalable, es pot refinar amb redissenys i ajustos<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">Errors freq\u00fcents en treballar en el nomenclatura i el disseny de marca<\/h2>\n\n<p class=\"wp-block-paragraph\">Quan es crea una marca des de zero o la redefineixes, \u00e9s habitual cometre certs errors que s&#8217;han d&#8217;evitar:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Triar un nom nom\u00e9s per gust personal<\/strong>, sense analitzar el context, la compet\u00e8ncia o l&#8217;estrat\u00e8gia.<\/li>\n\n\n\n<li><strong>No revisar m\u00ednimament la disponibilitat legal i digital<\/strong>, generant conflictes posteriors.<\/li>\n\n\n\n<li><strong>For\u00e7ant noms excessivament descriptius<\/strong>, que limiten l&#8217;expansi\u00f3 futura de la marca.<\/li>\n\n\n\n<li><strong>Separar el nomenament i el disseny de marca en processos no connectats<\/strong>, sense compartir estrat\u00e8gia.<\/li>\n\n\n\n<li><strong>Imita codis visuals d&#8217;altres competidors<\/strong>, perdent diferenciaci\u00f3.<\/li>\n\n\n\n<li><strong>No documentar la identitat<\/strong> en una guia clara, cosa que porta a usos inconsistents.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Un proc\u00e9s professional ajuda a prendre decisions amb criteris i a reduir els riscos a mitj\u00e0 i llarg termini.<\/p>\n\n<h2 id=\"preguntas-frecuentes-sobre-naming-y-diseo-de-marca\" class=\"wp-block-heading\">Preguntes freq\u00fcents sobre noms i disseny de marca<\/h2>\n\n<h3 class=\"wp-block-heading\"><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>El nomenclatura i el disseny de marca s\u00f3n dos pilars essencials en la construcci\u00f3 d&#8217;una identitat corporativa s\u00f2lida, coherent i reconeixible. Mentre que el nomenament se centra en trobar el nom adequat per a una marca, el disseny de marca \u00e9s responsable de traduir aquesta ess\u00e8ncia en un univers visual i verbal que connecta amb [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[46],"tags":[58,53,49,51],"class_list":["post-2147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-grafic","tag-disseny-ui-ux","tag-identitat-corporativa","tag-illustracio","tag-lloc-web-corporatiu"],"acf":[],"_links":{"self":[{"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/posts\/2147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/comments?post=2147"}],"version-history":[{"count":1,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/posts\/2147\/revisions"}],"predecessor-version":[{"id":2149,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/posts\/2147\/revisions\/2149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/media\/2135"}],"wp:attachment":[{"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/media?parent=2147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/categories?post=2147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/tags?post=2147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}