{"id":2213,"date":"2026-07-25T09:07:02","date_gmt":"2026-07-25T09:07:02","guid":{"rendered":"https:\/\/neonoova.com\/que-es-la-identitat-visual-corporativa-claus-fonamentals\/"},"modified":"2026-08-21T10:28:20","modified_gmt":"2026-08-21T10:28:20","slug":"que-es-la-identitat-visual-corporativa-claus-fonamentals","status":"publish","type":"post","link":"https:\/\/neonoova.com\/ca\/que-es-la-identitat-visual-corporativa-claus-fonamentals\/","title":{"rendered":"Qu\u00e8 \u00e9s la identitat visual corporativa? Claus fonamentals"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La <strong>identitat visual corporativa<\/strong> \u00e9s molt m\u00e9s que un logotip bonic: \u00e9s el sistema complet de colors, tipografies, formes, estils fotogr\u00e0fics i aplicacions gr\u00e0fiques que fa que la teva marca sigui instant\u00e0niament reconeixible. \u00c9s la traducci\u00f3 visual de qui ets com a empresa, qu\u00e8 fas i com vols que els teus clients et recordin. <\/p>\n\n<p class=\"wp-block-paragraph\">Quan aquesta identitat visual est\u00e0 ben constru\u00efda, la teva marca transmet professionalitat, coher\u00e8ncia i confian\u00e7a en tots els punts de contacte: lloc web, <a href=\"https:\/\/neonoova.com\/ca\/marqueting-digital\/xarxes-socials\/\" data-type=\"marketing-digital\" data-id=\"386\">xarxes socials<\/a>, presentacions, correu electr\u00f2nic, <a href=\"https:\/\/neonoova.com\/ca\/disseny-grafic\/packaging\/\" data-type=\"diseno-grafico\" data-id=\"235\">embalatge<\/a> o senyalitzaci\u00f3 f\u00edsica. I aix\u00f2 t\u00e9 un impacte directe en una cosa molt concreta: com de f\u00e0cil \u00e9s per a un client triar-te a tu en comptes de la compet\u00e8ncia. <\/p>\n        <div class=\"doflex docolumn banner-contacto-blog\">\n            <div class=\"doflex docolumn gap20 columna-banner\">\n               <div class=\"doflex dospace gap20\"><img decoding=\"async\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/06\/bot.webp\" alt=\"neonoova bot\">\n\t\t\t\t<p class=\"text24-24 negrita\">Dissenyem la identitat visual corporativa de la teva marca<\/p>\n\t\t\t\t<\/div>\n                <button class=\"home-slider-cuadricula-button text18-21 abrir-popup-contacto\" type=\"button\">\n                    Demana un pressupost\n                    <svg width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <mask id=\"path-1-inside-1_40_843\" fill=\"white\">\n                            <path d=\"M30 15L15 30L10 25L16.4619 18.5371H3.53711L0 15L3.53711 11.4629H16.4619L10 5L15 0L30 15Z\"\/>\n                        <\/mask>\n                        <path d=\"M30 15L30.7071 15.7071C31.0976 15.3166 31.0976 14.6834 30.7071 14.2929L30 15ZM15 30L14.2929 30.7071C14.6834 31.0976 15.3166 31.0976 15.7071 30.7071L15 30ZM10 25L9.29284 24.2929C8.90237 24.6835 8.90239 25.3166 9.29289 25.7071L10 25ZM16.4619 18.5371L17.1691 19.2442C17.455 18.9582 17.5406 18.528 17.3858 18.1544C17.231 17.7807 16.8664 17.5371 16.4619 17.5371V18.5371ZM3.53711 18.5371L2.83 19.2442C3.01754 19.4318 3.27189 19.5371 3.53711 19.5371V18.5371ZM0 15L-0.707107 14.2929C-1.09763 14.6834 -1.09763 15.3166 -0.707107 15.7071L0 15ZM3.53711 11.4629V10.4629C3.27189 10.4629 3.01754 10.5682 2.83 10.7558L3.53711 11.4629ZM16.4619 11.4629V12.4629C16.8664 12.4629 17.231 12.2193 17.3858 11.8456C17.5406 11.472 17.455 11.0418 17.1691 10.7558L16.4619 11.4629ZM10 5L9.29289 4.29289C8.90239 4.6834 8.90237 5.31652 9.29284 5.70705L10 5ZM15 0L15.7071 -0.707107C15.3166 -1.09763 14.6834 -1.09763 14.2929 -0.707107L15 0ZM30 15L29.2929 14.2929L14.2929 29.2929L15 30L15.7071 30.7071L30.7071 15.7071L30 15ZM15 30L15.7071 29.2929L10.7071 24.2929L10 25L9.29289 25.7071L14.2929 30.7071L15 30ZM10 25L10.7072 25.7071L17.1691 19.2442L16.4619 18.5371L15.7548 17.8301L9.29284 24.2929L10 25ZM16.4619 18.5371V17.5371H3.53711V18.5371V19.5371H16.4619V18.5371ZM3.53711 18.5371L4.24422 17.83L0.707107 14.2929L0 15L-0.707107 15.7071L2.83 19.2442L3.53711 18.5371ZM0 15L0.707107 15.7071L4.24422 12.17L3.53711 11.4629L2.83 10.7558L-0.707107 14.2929L0 15ZM3.53711 11.4629V12.4629H16.4619V11.4629V10.4629H3.53711V11.4629ZM16.4619 11.4629L17.1691 10.7558L10.7072 4.29295L10 5L9.29284 5.70705L15.7548 12.1699L16.4619 11.4629ZM10 5L10.7071 5.70711L15.7071 0.707107L15 0L14.2929 -0.707107L9.29289 4.29289L10 5ZM15 0L14.2929 0.707107L29.2929 15.7071L30 15L30.7071 14.2929L15.7071 -0.707107L15 0Z\" fill=\"#F5DEFE\" mask=\"url(#path-1-inside-1_40_843)\"\/>\n                    <\/svg>\n                <\/button>\n            <\/div>\n        <\/div>\n        \n\n<h2 class=\"wp-block-heading\">Identitat visual corporativa: la cara visible de la teva marca<\/h2>\n\n<p class=\"wp-block-paragraph\">La identitat corporativa engloba l&#8217;ess\u00e8ncia de l&#8217;empresa: valors, cultura, to de comunicaci\u00f3, manera de treballar. La identitat <em>visual<\/em> corporativa \u00e9s la part que es veu de tot aix\u00f2: el conjunt de recursos gr\u00e0fics que representen aquesta personalitat davant del p\u00fablic. <\/p>\n\n<p class=\"wp-block-paragraph\">En altres paraules: la teva identitat visual \u00e9s el \u00abvestit\u00bb amb qu\u00e8 la teva marca surt al m\u00f3n. Si el vestit no s&#8217;ajusta al que vens o al tipus de client que est\u00e0s dirigint, est\u00e0s perdent oportunitats abans fins i tot d&#8217;obrir la boca. <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"580\" height=\"830\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-tipografia.webp\" alt=\"Tipografia d'identitat visual corporativa\" class=\"wp-image-1711\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-tipografia.webp 580w, https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-tipografia-210x300.webp 210w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><figcaption class=\"wp-element-caption\">Triar la tipografia per a la identitat visual corporativa<\/figcaption><\/figure>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 inclou realment la identitat visual corporativa<\/h2>\n\n<p class=\"wp-block-paragraph\">Una identitat visual professional no es limita a un logotip enviat en un fitxer solt. \u00c9s un sistema complet i coherent d&#8217;elements que treballen junts per construir reconeixement i confian\u00e7a. <\/p>\n\n\r\n<ul>\r\n<li><strong>Logotip<\/strong> i les seves variants (horitzontal, vertical, versi\u00f3 redu\u00efda, monocrom, negatiu&#8230;).<\/li>\r\n<li><strong>Paleta de colors corporativa<\/strong>, amb colors principals i secundaris, usos correctes i incorrectes.<\/li>\r\n<li><strong>Tipografies (tipografies<\/strong> per a t\u00edtols, textos llargs, ressaltats i usos digitals\/imprimibles).<\/li>\r\n<li><strong>Estil d&#8217;imatges i fotografia<\/strong>: tipus d&#8217;escenes, enquadrament, tractament del color, il\u00b7lustracions, iconografia.<\/li>\r\n<li><strong>Quadr\u00edcula i composici\u00f3<\/strong> per disposici\u00f3 de peces amb la mateixa l\u00f2gica visual.<\/li>\r\n<li><strong>Aplicacions corporatives<\/strong>: targetes, signatures de correu electr\u00f2nic, presentacions, xarxes socials, senyalitzaci\u00f3, papereria, web, etc.<\/li>\r\n<li><strong>Manual d&#8217;identitat visual corporativa<\/strong> que recopila tots els est\u00e0ndards i exemples d&#8217;aplicacions.<\/li>\r\n<\/ul>\r\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"580\" height=\"830\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-colores.webp\" alt=\"Colors d'identitat corporativa\" class=\"wp-image-1707\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-colores.webp 580w, https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-colores-210x300.webp 210w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Com m\u00e9s clares siguin aquestes normes, m\u00e9s f\u00e0cil ser\u00e0 mantenir la coher\u00e8ncia visual amb el temps, fins i tot quan hi hagi diferents prove\u00efdors, ag\u00e8ncies o departaments interns implicats.<\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Per qu\u00e8 la identitat visual corporativa impacta les teves vendes<\/h2>\n\n<p class=\"wp-block-paragraph\">El cervell hum\u00e0 reconeix patrons visuals en mil\u00b7lisegons. Una identitat visual consistent fa que la teva marca sembli professional, estable i de confian\u00e7a, mentre que una imatge improvisada transmet el contrari, encara que el teu producte sigui excel\u00b7lent. <\/p>\n\n\r\n<ul>\r\n<li><strong>Diferenciaci\u00f3 immediata<\/strong>: En mercats saturats, una identitat forta evita que et confonguin amb competidors gen\u00e8rics.<\/li>\r\n<li><strong>Record i prefer\u00e8ncia de marca<\/strong>: com m\u00e9s reconeixible siguis, m\u00e9s f\u00e0cil ser\u00e0 per a ells triar-te quan arribi el moment de comprar.<\/li>\r\n<li><strong>Percepci\u00f3 del valor<\/strong>: una imatge acurada et permet defensar millors preus que una marca amb una aparen\u00e7a improvisada.<\/li>\r\n<li><strong>Coher\u00e8ncia entre canals: Cada<\/strong> impacte refor\u00e7a el missatge anterior, en lloc de comen\u00e7ar de zero cada vegada.<\/li>\r\n<\/ul>\r\n\n<p class=\"wp-block-paragraph\">Les marques amb una identitat visual clara i ben aplicada tendeixen a aconseguir taxes m\u00e9s altes d&#8217;interacci\u00f3, confian\u00e7a i conversi\u00f3 que aquelles que canvien d&#8217;estil en cada pe\u00e7a que publiquen.<\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"594\" height=\"400\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/portada-manual-de-marca.webp\" alt=\"Manual de la Marca de Portada Identitat Corporativa\" class=\"wp-image-1699\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/portada-manual-de-marca.webp 594w, https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/portada-manual-de-marca-300x202.webp 300w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Identitat visual corporativa vs. identitat de marca: no s\u00f3n el mateix<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00c9s habitual confondre \u00abidentitat visual\u00bb amb \u00abmarca\u00bb. La marca engloba molt m\u00e9s: prop\u00f2sit, posicionament, valors, to, experi\u00e8ncia del client i percepcions emocionals que generes en la teva audi\u00e8ncia. La identitat visual \u00e9s l&#8217;expressi\u00f3 gr\u00e0fica de tot aix\u00f2.  <\/p>\n\n<p class=\"wp-block-paragraph\">Podem dir que la identitat visual corporativa \u00e9s nom\u00e9s la punta visible de l&#8217;iceberg. Si nom\u00e9s treballes en la part gr\u00e0fica sense una base estrat\u00e8gica de marca, el resultat pot ser est\u00e8tic per\u00f2 buit; Si treballes l&#8217;estrat\u00e8gia sense traduir-la b\u00e9 al visual, ning\u00fa no la percebr\u00e0. <\/p>\n\n<h2 class=\"wp-block-heading\">Errors comuns quan una empresa \u00abfa el logotip\u00bb per si mateixa<\/h2>\n\n\r\n<ul>\r\n<li><strong>Logotip sense sistema<\/strong>: un logotip a\u00efllat es dissenya sense definir colors, tipografies ni regles d&#8217;\u00fas, cosa que provoca inconsist\u00e8ncies constants.<\/li>\r\n<li><strong>\u00das aleatori de colors i tipografies<\/strong>: cada dissenyador o prove\u00efdor tria al seu gust, diluint el reconeixement de la marca.<\/li>\r\n<li><strong>Manca d&#8217;adaptacions<\/strong>: el logotip no funciona b\u00e9 en mides petites, fons foscos o mitjans digitals.<\/li>\r\n<li><strong>Copiant la compet\u00e8ncia<\/strong>: els estils del sector es replicen sense la seva pr\u00f2pia proposta, cosa que fa que la marca sigui f\u00e0cilment substitu\u00efble.<\/li>\r\n<li><strong>No documentar res<\/strong>: la identitat nom\u00e9s existeix \u00abal cap\u00bb d&#8217;alg\u00fa de l&#8217;equip, cosa que genera caos quan aquesta persona no hi \u00e9s.<\/li>\r\n<\/ul>\r\n\n<p class=\"wp-block-paragraph\">Tots aquests errors tenen alguna cosa en com\u00fa: es tradueixen en una manca de confian\u00e7a i dificultats per construir una marca s\u00f2lida a mitj\u00e0 termini.<\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"580\" height=\"830\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-reserva.webp\" alt=\"Reserva d'Identitat Corporativa\" class=\"wp-image-1710\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-reserva.webp 580w, https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-reserva-210x300.webp 210w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"580\" height=\"830\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-illustration.webp\" alt=\"Il&#xB7;lustraci&#xF3; d'identitat corporativa\" class=\"wp-image-1709\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-illustration.webp 580w, https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-illustration-210x300.webp 210w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"580\" height=\"830\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-fotografia.webp\" alt=\"Fotografia d'identitat corporativa\" class=\"wp-image-1708\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-fotografia.webp 580w, https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-fotografia-210x300.webp 210w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Com treballem en la identitat visual corporativa de la teva marca<\/h2>\n\n<p class=\"wp-block-paragraph\">Un projecte efectiu d&#8217;identitat visual corporativa no comen\u00e7a obrint Illustrator, sin\u00f3 entenent el negoci. La part gr\u00e0fica arriba despr\u00e9s, com a conseq\u00fc\u00e8ncia l\u00f2gica de l&#8217;estrat\u00e8gia. <\/p>\n\n<h3 class=\"wp-block-heading\">1. Diagn\u00f2stic i estrat\u00e8gia de marca<\/h3>\n\n<p class=\"wp-block-paragraph\">Analitzem la teva situaci\u00f3 actual, el sector en qu\u00e8 competeixes i el tipus de client que vols atreure. Definim valors, atributs i posicionament de la marca, aix\u00ed com les sensacions que volem provocar amb la identitat visual. <\/p>\n\n<h3 class=\"wp-block-heading\">2. Aspectes visuals i proposta creativa<\/h3>\n\n<p class=\"wp-block-paragraph\">A partir de l&#8217;estrat\u00e8gia vam desenvolupar diverses possibles rutes visuals (paletes, estils de logotips, tipografies, refer\u00e8ncies fotogr\u00e0fiques i d&#8217;il\u00b7lustraci\u00f3). Aqu\u00ed validem amb tu quina direcci\u00f3 s&#8217;adapta millor a la teva ess\u00e8ncia i a les expectatives del teu p\u00fablic objectiu. <\/p>\n\n<h3 class=\"wp-block-heading\">3. Sistema visual complet<\/h3>\n\n<p class=\"wp-block-paragraph\">Constru\u00efm un sistema coherent de logotip, colors, tipografies, iconografia, patrons i composici\u00f3, pensant des del principi en els suports reals on s&#8217;aplicar\u00e0: web, xarxes socials, presentacions, embalatge, etc.<\/p>\n\n<h3 class=\"wp-block-heading\">4. Manual d&#8217;Identitat Visual Corporativa<\/h3>\n\n<p class=\"wp-block-paragraph\">Recollim totes les normes d&#8217;\u00fas en un document clar i operatiu: versions del logotip, zones de seguretat, mides m\u00ednimes, combinacions de colors, exemples d&#8217;aplicacions correctes i incorrectes, plantilles base, etc.<\/p>\n\n<p class=\"wp-block-paragraph\">Aquest manual \u00e9s l&#8217;eina que et permetr\u00e0 mantenir la coher\u00e8ncia visual a mesura que la teva marca creix i les peces que generis es multipliquen cada mes.<\/p>\n\n<h2 class=\"wp-block-heading\">Quan t\u00e9 sentit invertir en la identitat visual corporativa<\/h2>\n\n<ul>\n<li>Est\u00e0s llan\u00e7ant una nova marca i vols sortir al mercat amb una imatge forta des del primer dia.<\/li>\n<li>La teva empresa ja est\u00e0 en funcionament, per\u00f2 cada comunicaci\u00f3 sembla una marca diferent.<\/li>\n<li>Vols reposicionar-te en un altre segment de clients o pujar preus, i la teva imatge actual s&#8217;ha tornat massa petita.<\/li>\n<li>Intensificar\u00e0s la teva pres\u00e8ncia digital (web, xarxes, campanyes) i necessites una base visual professional.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">En tots aquests casos, una identitat visual corporativa coherent \u00e9s una inversi\u00f3 estrat\u00e8gica: t&#8217;ajuda a vendre millor, ser m\u00e9s recordat i construir una marca amb m\u00e9s valor a llarg termini.<\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"580\" height=\"830\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-application.webp\" alt=\"Sol&#xB7;licitud d'Identitat Corporativa 1\" class=\"wp-image-1706\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-application.webp 580w, https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-application-210x300.webp 210w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"580\" height=\"830\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-application-3.webp\" alt=\"Aplicaci&#xF3; 3 Identitat Corporativa\" class=\"wp-image-1705\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-application-3.webp 580w, https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-application-3-210x300.webp 210w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"580\" height=\"830\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-application-2.webp\" alt=\"Aplicaci&#xF3; 2 Identitat Corporativa\" class=\"wp-image-1704\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-application-2.webp 580w, https:\/\/neonoova.com\/wp-content\/uploads\/2026\/07\/identidad-corporativa-application-2-210x300.webp 210w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Converteix la teva identitat visual en un avantatge competitiu<\/h2>\n\n<p class=\"wp-block-paragraph\">La pregunta ja no \u00e9s \u00abqu\u00e8 \u00e9s la identitat visual corporativa?\u00bb, sin\u00f3 \u00abqu\u00e8 fa la identitat visual de la teva marca pel teu negoci?\u00bb. Si avui la teva imatge no reflecteix la qualitat dels teus productes o serveis, \u00e9s hora de treballar-hi seriosament. <\/p>\n\n<p class=\"wp-block-paragraph\">Si vols, et podem ajudar a passar d&#8217;un logotip fluix a una identitat visual corporativa completa i coherent, preparada per a tots els teus canals. Una imatge que no nom\u00e9s sigui atractiva, sin\u00f3 que tingui un prop\u00f2sit clar: fer que la teva marca sigui reconeixible, fiable i llegible. <\/p>\n        <div class=\"doflex docolumn banner-contacto-blog\">\n            <div class=\"doflex docolumn gap20 columna-banner\">\n               <div class=\"doflex dospace gap20\"><img decoding=\"async\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/06\/bot.webp\" alt=\"neonoova bot\">\n\t\t\t\t<p class=\"text24-24 negrita\">Encara amb dubtes? Programa una reuni\u00f3 amb el nostre equip de disseny! <\/p>\n\t\t\t\t<\/div>\n                <button class=\"home-slider-cuadricula-button text18-21 abrir-popup-contacto\" type=\"button\">\n                    Presupuesto gratuito\n                    <svg width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <mask id=\"path-1-inside-1_40_843\" fill=\"white\">\n                            <path d=\"M30 15L15 30L10 25L16.4619 18.5371H3.53711L0 15L3.53711 11.4629H16.4619L10 5L15 0L30 15Z\"\/>\n                        <\/mask>\n                        <path d=\"M30 15L30.7071 15.7071C31.0976 15.3166 31.0976 14.6834 30.7071 14.2929L30 15ZM15 30L14.2929 30.7071C14.6834 31.0976 15.3166 31.0976 15.7071 30.7071L15 30ZM10 25L9.29284 24.2929C8.90237 24.6835 8.90239 25.3166 9.29289 25.7071L10 25ZM16.4619 18.5371L17.1691 19.2442C17.455 18.9582 17.5406 18.528 17.3858 18.1544C17.231 17.7807 16.8664 17.5371 16.4619 17.5371V18.5371ZM3.53711 18.5371L2.83 19.2442C3.01754 19.4318 3.27189 19.5371 3.53711 19.5371V18.5371ZM0 15L-0.707107 14.2929C-1.09763 14.6834 -1.09763 15.3166 -0.707107 15.7071L0 15ZM3.53711 11.4629V10.4629C3.27189 10.4629 3.01754 10.5682 2.83 10.7558L3.53711 11.4629ZM16.4619 11.4629V12.4629C16.8664 12.4629 17.231 12.2193 17.3858 11.8456C17.5406 11.472 17.455 11.0418 17.1691 10.7558L16.4619 11.4629ZM10 5L9.29289 4.29289C8.90239 4.6834 8.90237 5.31652 9.29284 5.70705L10 5ZM15 0L15.7071 -0.707107C15.3166 -1.09763 14.6834 -1.09763 14.2929 -0.707107L15 0ZM30 15L29.2929 14.2929L14.2929 29.2929L15 30L15.7071 30.7071L30.7071 15.7071L30 15ZM15 30L15.7071 29.2929L10.7071 24.2929L10 25L9.29289 25.7071L14.2929 30.7071L15 30ZM10 25L10.7072 25.7071L17.1691 19.2442L16.4619 18.5371L15.7548 17.8301L9.29284 24.2929L10 25ZM16.4619 18.5371V17.5371H3.53711V18.5371V19.5371H16.4619V18.5371ZM3.53711 18.5371L4.24422 17.83L0.707107 14.2929L0 15L-0.707107 15.7071L2.83 19.2442L3.53711 18.5371ZM0 15L0.707107 15.7071L4.24422 12.17L3.53711 11.4629L2.83 10.7558L-0.707107 14.2929L0 15ZM3.53711 11.4629V12.4629H16.4619V11.4629V10.4629H3.53711V11.4629ZM16.4619 11.4629L17.1691 10.7558L10.7072 4.29295L10 5L9.29284 5.70705L15.7548 12.1699L16.4619 11.4629ZM10 5L10.7071 5.70711L15.7071 0.707107L15 0L14.2929 -0.707107L9.29289 4.29289L10 5ZM15 0L14.2929 0.707107L29.2929 15.7071L30 15L30.7071 14.2929L15.7071 -0.707107L15 0Z\" fill=\"#F5DEFE\" mask=\"url(#path-1-inside-1_40_843)\"\/>\n                    <\/svg>\n                <\/button>\n            <\/div>\n        <\/div>\n        \n\n<h2 class=\"wp-block-heading\">Preguntes freq\u00fcents: Preguntes freq\u00fcents sobre la identitat visual corporativa<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>La identitat visual corporativa \u00e9s molt m\u00e9s que un logotip bonic: \u00e9s el sistema complet de colors, tipografies, formes, estils fotogr\u00e0fics i aplicacions gr\u00e0fiques que fa que la teva marca sigui instant\u00e0niament reconeixible. \u00c9s la traducci\u00f3 visual de qui ets com a empresa, qu\u00e8 fas i com vols que els teus clients et recordin. Quan [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[46],"tags":[50,53,49,51,54],"class_list":["post-2213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-grafic","tag-disseny-editorial","tag-identitat-corporativa","tag-illustracio","tag-lloc-web-corporatiu","tag-xarxes-socials"],"acf":[],"_links":{"self":[{"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/posts\/2213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/comments?post=2213"}],"version-history":[{"count":1,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/posts\/2213\/revisions"}],"predecessor-version":[{"id":2214,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/posts\/2213\/revisions\/2214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/media\/2199"}],"wp:attachment":[{"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/media?parent=2213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/categories?post=2213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/tags?post=2213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}