{"id":2303,"date":"2025-12-09T14:18:07","date_gmt":"2025-12-09T14:18:07","guid":{"rendered":"https:\/\/neonoova.com\/que-es-el-rebranding-guia-completa\/"},"modified":"2026-08-21T11:35:55","modified_gmt":"2026-08-21T11:35:55","slug":"que-es-el-rebranding-guia-completa","status":"publish","type":"post","link":"https:\/\/neonoova.com\/ca\/que-es-el-rebranding-guia-completa\/","title":{"rendered":"Qu\u00e8 \u00e9s el rebranding? Guia completa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En un m\u00f3n empresarial en constant evoluci\u00f3, les marques han de saber adaptar-se, reinventar-se i connectar amb nous p\u00fablics. <strong>El rebranding<\/strong> \u00e9s una estrat\u00e8gia clau per aconseguir-ho, ja que implica actualitzar la identitat i la percepci\u00f3 d&#8217;una marca, mantenir-ne l&#8217;ess\u00e8ncia per\u00f2 arribar a diferents audi\u00e8ncies o estar millor alineada amb els objectius empresarials actuals. <\/p>\n\n<p class=\"wp-block-paragraph\">En aquesta publicaci\u00f3, descobrir\u00e0s qu\u00e8 \u00e9s el rebranding, per qu\u00e8 \u00e9s important, quan i com fer-ho de manera efectiva, juntament amb exemples i consells per evitar errors comuns.<\/p>\n        <div class=\"doflex docolumn banner-contacto-blog\">\n            <div class=\"doflex docolumn gap20 columna-banner\">\n               <div class=\"doflex dospace gap20\"><img decoding=\"async\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/06\/bot.webp\" alt=\"neonoova bot\">\n\t\t\t\t<p class=\"text24-24 negrita\">Sol\u00b7licita una reuni\u00f3 sense comprom\u00eds amb el nostre equip de disseny<\/p>\n\t\t\t\t<\/div>\n                <button class=\"home-slider-cuadricula-button text18-21 abrir-popup-contacto\" type=\"button\">\n                    Sol\u00b7licita una reuni\u00f3\n                    <svg width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <mask id=\"path-1-inside-1_40_843\" fill=\"white\">\n                            <path d=\"M30 15L15 30L10 25L16.4619 18.5371H3.53711L0 15L3.53711 11.4629H16.4619L10 5L15 0L30 15Z\"\/>\n                        <\/mask>\n                        <path d=\"M30 15L30.7071 15.7071C31.0976 15.3166 31.0976 14.6834 30.7071 14.2929L30 15ZM15 30L14.2929 30.7071C14.6834 31.0976 15.3166 31.0976 15.7071 30.7071L15 30ZM10 25L9.29284 24.2929C8.90237 24.6835 8.90239 25.3166 9.29289 25.7071L10 25ZM16.4619 18.5371L17.1691 19.2442C17.455 18.9582 17.5406 18.528 17.3858 18.1544C17.231 17.7807 16.8664 17.5371 16.4619 17.5371V18.5371ZM3.53711 18.5371L2.83 19.2442C3.01754 19.4318 3.27189 19.5371 3.53711 19.5371V18.5371ZM0 15L-0.707107 14.2929C-1.09763 14.6834 -1.09763 15.3166 -0.707107 15.7071L0 15ZM3.53711 11.4629V10.4629C3.27189 10.4629 3.01754 10.5682 2.83 10.7558L3.53711 11.4629ZM16.4619 11.4629V12.4629C16.8664 12.4629 17.231 12.2193 17.3858 11.8456C17.5406 11.472 17.455 11.0418 17.1691 10.7558L16.4619 11.4629ZM10 5L9.29289 4.29289C8.90239 4.6834 8.90237 5.31652 9.29284 5.70705L10 5ZM15 0L15.7071 -0.707107C15.3166 -1.09763 14.6834 -1.09763 14.2929 -0.707107L15 0ZM30 15L29.2929 14.2929L14.2929 29.2929L15 30L15.7071 30.7071L30.7071 15.7071L30 15ZM15 30L15.7071 29.2929L10.7071 24.2929L10 25L9.29289 25.7071L14.2929 30.7071L15 30ZM10 25L10.7072 25.7071L17.1691 19.2442L16.4619 18.5371L15.7548 17.8301L9.29284 24.2929L10 25ZM16.4619 18.5371V17.5371H3.53711V18.5371V19.5371H16.4619V18.5371ZM3.53711 18.5371L4.24422 17.83L0.707107 14.2929L0 15L-0.707107 15.7071L2.83 19.2442L3.53711 18.5371ZM0 15L0.707107 15.7071L4.24422 12.17L3.53711 11.4629L2.83 10.7558L-0.707107 14.2929L0 15ZM3.53711 11.4629V12.4629H16.4619V11.4629V10.4629H3.53711V11.4629ZM16.4619 11.4629L17.1691 10.7558L10.7072 4.29295L10 5L9.29284 5.70705L15.7548 12.1699L16.4619 11.4629ZM10 5L10.7071 5.70711L15.7071 0.707107L15 0L14.2929 -0.707107L9.29289 4.29289L10 5ZM15 0L14.2929 0.707107L29.2929 15.7071L30 15L30.7071 14.2929L15.7071 -0.707107L15 0Z\" fill=\"#F5DEFE\" mask=\"url(#path-1-inside-1_40_843)\"\/>\n                    <\/svg>\n                <\/button>\n            <\/div>\n        <\/div>\n        \n\n<h2 class=\"wp-block-heading\">Qu\u00e8 \u00e9s el rebranding?<\/h2>\n\n<p class=\"wp-block-paragraph\">El rebranding \u00e9s el proc\u00e9s de donar una nova cara o identitat a una marca existent. Aix\u00f2 pot incloure canvis en el nom, logotip, colors, esl\u00f2gans, tipografia, to de comunicaci\u00f3, valors de marca o fins i tot en l&#8217;oferta de productes i serveis. L&#8217;objectiu \u00e9s reposicionar la marca per fer-la m\u00e9s rellevant, atractiva i competitiva en un mercat en constant canvi.  <\/p>\n\n<p class=\"wp-block-paragraph\">M\u00e9s que un simple redisseny, el rebranding implica una profunda reflexi\u00f3 estrat\u00e8gica sobre qu\u00e8 vol comunicar una empresa i com vol ser percebuda pel seu p\u00fablic.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"680\" height=\"400\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2025\/12\/Que-es-el-rebranding.webp\" alt=\"Qu&#xE8; &#xE9;s el rebranding?\" class=\"wp-image-781\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2025\/12\/Que-es-el-rebranding.webp 680w, https:\/\/neonoova.com\/wp-content\/uploads\/2025\/12\/Que-es-el-rebranding-300x176.webp 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Per qu\u00e8 fer un rebranding?<\/h2>\n\n<p class=\"wp-block-paragraph\">Les raons per dur a terme un rebranding poden ser diverses:<\/p>\n\n<h3 class=\"wp-block-heading\">1. Canviar la percepci\u00f3 p\u00fablica<\/h3>\n\n<p class=\"wp-block-paragraph\">Si una marca s&#8217;ha quedat obsoleta, t\u00e9 mala reputaci\u00f3 o no connecta amb el seu p\u00fablic, un canvi de marca canviar\u00e0 la narrativa i atraur\u00e0 nous p\u00fablics.<\/p>\n\n<h3 class=\"wp-block-heading\">2. Adaptar-se a nous mercats o audi\u00e8ncies<\/h3>\n\n<p class=\"wp-block-paragraph\">Una expansi\u00f3 geogr\u00e0fica, el llan\u00e7ament de nous productes o un canvi en el perfil del client poden justificar un rebranding per millorar l&#8217;encaix del missatge.<\/p>\n\n<h3 class=\"wp-block-heading\">3. Diferencia&#8217;t millor en un mercat competitiu<\/h3>\n\n<p class=\"wp-block-paragraph\">Si la marca es confon amb altres o no destaca, el rebranding ajuda a crear una identitat \u00fanica i memorable.<\/p>\n\n<h3 class=\"wp-block-heading\">4. Reflectir els canvis interns del negoci<\/h3>\n\n<p class=\"wp-block-paragraph\">Les fusions, adquisicions, canvis de visi\u00f3 o cultura corporativa poden requerir que la identitat visual i verbal representi millor la nova realitat.<\/p>\n\n<h3 class=\"wp-block-heading\">5. Actualitzar una est\u00e8tica obsoleta<\/h3>\n\n<p class=\"wp-block-paragraph\">Els elements visuals que funcionaven fa anys poden no ser efectius avui, aix\u00ed que busques modernitzar-los sense perdre l&#8217;ess\u00e8ncia.<\/p>\n\n<h2 class=\"wp-block-heading\">Tipus de rebranding<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Rebranding total:<\/strong> Canvis radicals que afecten el nom, el logotip, el color, els valors i el missatge. S&#8217;utilitza en canvis profunds o crisis reputacionals. <\/li>\n\n\n\n<li><strong>Rebranding parcial:<\/strong> Modificacions espec\u00edfiques a alguns elements visuals o missatges, mantenint gran part de la identitat original.<\/li>\n\n\n\n<li><strong>Rebranding reactiu:<\/strong> Resposta a esdeveniments externs negatius o moviments de competici\u00f3.<\/li>\n\n\n\n<li><strong>Rebranding proactiu:<\/strong> Estrat\u00e8gia per fer cr\u00e9ixer o atraure nous mercats abans que la marca perdi rellev\u00e0ncia.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Passos per fer un rebranding reeixit<\/h2>\n\n<ol class=\"wp-block-list\">\n<li><strong>Auditoria interna i externa:<\/strong> Analitza com es percep actualment la marca i qui s\u00f3n els seus p\u00fablics objectiu.<\/li>\n\n\n\n<li><strong>Defineix objectius clars:<\/strong> Qu\u00e8 vols aconseguir amb el rebranding? (millorar la imatge, atraure nous clients, llan\u00e7ar una nova l\u00ednia, etc.) <\/li>\n\n\n\n<li><strong>Proposa la nova <a href=\"https:\/\/neonoova.com\/ca\/disseny-grafic\/identitat-corporativa\/\" data-type=\"diseno-grafico\" data-id=\"234\">identitat corporativa<\/a>:<\/strong> Disseny gr\u00e0fic, missatges clau, to, valors a transmetre.<\/li>\n\n\n\n<li><strong>Desenvolupa l&#8217;estrat\u00e8gia de comunicaci\u00f3:<\/strong> Com i quan es comunicar\u00e0 el canvi als empleats, clients i al p\u00fablic en general.<\/li>\n\n\n\n<li><strong>Implementa canvis incrementals:<\/strong> Llan\u00e7a la nova imatge per fases per facilitar l&#8217;adaptaci\u00f3.<\/li>\n\n\n\n<li><strong>Mesura i ajustos:<\/strong> Avalua els resultats i fes correccions basant-te en la resposta del mercat.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Errors comuns a evitar<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Canviar massa radicalment sense considerar el valor emocional de la percepci\u00f3 actual<\/li>\n\n\n\n<li>No comunicar correctament el proc\u00e9s, generant confusi\u00f3 entre clients i empleats<\/li>\n\n\n\n<li>No alinear el rebranding amb l&#8217;estrat\u00e8gia empresarial real<\/li>\n\n\n\n<li>Descuidar la coher\u00e8ncia en tots els punts de contacte de la marca<\/li>\n\n\n\n<li>Manca d&#8217;estudis previs de mercat i compet\u00e8ncia<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Exemples destacats de rebranding<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Apple:<\/strong> Evoluci\u00f3 del logotip i la posici\u00f3, passant d&#8217;un enfocament t\u00e8cnic a un de emocional i d&#8217;estil de vida.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.behance.net\/gallery\/190938379\/Coca-Cola-REBRANDING?locale=es_ES\" data-type=\"link\" data-id=\"https:\/\/www.behance.net\/gallery\/190938379\/Coca-Cola-REBRANDING?locale=es_ES\" target=\"_blank\" rel=\"noopener\">Coca-Cola<\/a>:<\/strong> Canvis subtils en l&#8217;etiqueta i els missatges per mantenir-se fresc sense perdre la identitat.<\/li>\n\n\n\n<li><strong>Mastercard:<\/strong> Simplificaci\u00f3 del teu logotip mantenint l&#8217;ess\u00e8ncia reconeixible.<\/li>\n\n\n\n<li><strong>Airbnb:<\/strong> Redisseny complet per reflectir valors de comunitat, experi\u00e8ncia i confian\u00e7a.<\/li>\n<\/ul>\n        <div class=\"doflex docolumn banner-contacto-blog\">\n            <div class=\"doflex docolumn gap20 columna-banner\">\n               <div class=\"doflex dospace gap20\"><img decoding=\"async\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/06\/bot.webp\" alt=\"neonoova bot\">\n\t\t\t\t<p class=\"text24-24 negrita\">Sol\u00b7licita la teva auditoria personalitzada de marca<\/p>\n\t\t\t\t<\/div>\n                <button class=\"home-slider-cuadricula-button text18-21 abrir-popup-contacto\" type=\"button\">\n                    Sol\u00b7licitud d&#039;auditoria\n                    <svg width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <mask id=\"path-1-inside-1_40_843\" fill=\"white\">\n                            <path d=\"M30 15L15 30L10 25L16.4619 18.5371H3.53711L0 15L3.53711 11.4629H16.4619L10 5L15 0L30 15Z\"\/>\n                        <\/mask>\n                        <path d=\"M30 15L30.7071 15.7071C31.0976 15.3166 31.0976 14.6834 30.7071 14.2929L30 15ZM15 30L14.2929 30.7071C14.6834 31.0976 15.3166 31.0976 15.7071 30.7071L15 30ZM10 25L9.29284 24.2929C8.90237 24.6835 8.90239 25.3166 9.29289 25.7071L10 25ZM16.4619 18.5371L17.1691 19.2442C17.455 18.9582 17.5406 18.528 17.3858 18.1544C17.231 17.7807 16.8664 17.5371 16.4619 17.5371V18.5371ZM3.53711 18.5371L2.83 19.2442C3.01754 19.4318 3.27189 19.5371 3.53711 19.5371V18.5371ZM0 15L-0.707107 14.2929C-1.09763 14.6834 -1.09763 15.3166 -0.707107 15.7071L0 15ZM3.53711 11.4629V10.4629C3.27189 10.4629 3.01754 10.5682 2.83 10.7558L3.53711 11.4629ZM16.4619 11.4629V12.4629C16.8664 12.4629 17.231 12.2193 17.3858 11.8456C17.5406 11.472 17.455 11.0418 17.1691 10.7558L16.4619 11.4629ZM10 5L9.29289 4.29289C8.90239 4.6834 8.90237 5.31652 9.29284 5.70705L10 5ZM15 0L15.7071 -0.707107C15.3166 -1.09763 14.6834 -1.09763 14.2929 -0.707107L15 0ZM30 15L29.2929 14.2929L14.2929 29.2929L15 30L15.7071 30.7071L30.7071 15.7071L30 15ZM15 30L15.7071 29.2929L10.7071 24.2929L10 25L9.29289 25.7071L14.2929 30.7071L15 30ZM10 25L10.7072 25.7071L17.1691 19.2442L16.4619 18.5371L15.7548 17.8301L9.29284 24.2929L10 25ZM16.4619 18.5371V17.5371H3.53711V18.5371V19.5371H16.4619V18.5371ZM3.53711 18.5371L4.24422 17.83L0.707107 14.2929L0 15L-0.707107 15.7071L2.83 19.2442L3.53711 18.5371ZM0 15L0.707107 15.7071L4.24422 12.17L3.53711 11.4629L2.83 10.7558L-0.707107 14.2929L0 15ZM3.53711 11.4629V12.4629H16.4619V11.4629V10.4629H3.53711V11.4629ZM16.4619 11.4629L17.1691 10.7558L10.7072 4.29295L10 5L9.29284 5.70705L15.7548 12.1699L16.4619 11.4629ZM10 5L10.7071 5.70711L15.7071 0.707107L15 0L14.2929 -0.707107L9.29289 4.29289L10 5ZM15 0L14.2929 0.707107L29.2929 15.7071L30 15L30.7071 14.2929L15.7071 -0.707107L15 0Z\" fill=\"#F5DEFE\" mask=\"url(#path-1-inside-1_40_843)\"\/>\n                    <\/svg>\n                <\/button>\n            <\/div>\n        <\/div>\n        \n\n<h2 class=\"wp-block-heading\">Preguntes freq\u00fcents &#8211; Preguntes freq\u00fcents sobre qu\u00e8 \u00e9s el rebranding<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>En un m\u00f3n empresarial en constant evoluci\u00f3, les marques han de saber adaptar-se, reinventar-se i connectar amb nous p\u00fablics. El rebranding \u00e9s una estrat\u00e8gia clau per aconseguir-ho, ja que implica actualitzar la identitat i la percepci\u00f3 d&#8217;una marca, mantenir-ne l&#8217;ess\u00e8ncia per\u00f2 arribar a diferents audi\u00e8ncies o estar millor alineada amb els objectius empresarials actuals. En [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2286,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[46],"tags":[58,55,53,49,47,56,60],"class_list":["post-2303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-grafic","tag-disseny-ui-ux","tag-embalatge","tag-identitat-corporativa","tag-illustracio","tag-impressio-digital","tag-impressio-offset","tag-marxandatge"],"acf":[],"_links":{"self":[{"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/posts\/2303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/comments?post=2303"}],"version-history":[{"count":1,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/posts\/2303\/revisions"}],"predecessor-version":[{"id":2304,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/posts\/2303\/revisions\/2304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/media\/2286"}],"wp:attachment":[{"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/media?parent=2303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/categories?post=2303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/tags?post=2303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}