{"id":2723,"date":"2026-10-09T11:04:12","date_gmt":"2026-10-09T11:04:12","guid":{"rendered":"https:\/\/neonoova.com\/crea-campanyes-de-compres-per-a-google-ads\/"},"modified":"2026-10-13T10:47:05","modified_gmt":"2026-10-13T10:47:05","slug":"crea-campanyes-de-compres-per-a-google-ads","status":"publish","type":"post","link":"https:\/\/neonoova.com\/ca\/crea-campanyes-de-compres-per-a-google-ads\/","title":{"rendered":"Crea campanyes de compres per a Google Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les campanyes de compra et permeten anunciar els teus productes a Google mostrant informaci\u00f3 com la imatge, el t\u00edtol, el preu i el nom de la teva botiga. En un comer\u00e7 electr\u00f2nic, s\u00f3n una manera de presentar el teu cat\u00e0leg a persones que busquen productes i comparen opcions abans de comprar. <\/p>\n\n<p class=\"wp-block-paragraph\">A Neonoova creem i gestionem campanyes de compres per a botigues en l\u00ednia que volen promocionar el seu cat\u00e0leg amb la configuraci\u00f3 adequada. Treballem amb Google Ads, <a href=\"https:\/\/merchants.google.com\/\" data-type=\"link\" data-id=\"https:\/\/merchants.google.com\/\" target=\"_blank\" rel=\"noopener\">Merchant Center<\/a> i la mesura de compres perqu\u00e8 puguis avaluar la inversi\u00f3 m\u00e9s enll\u00e0 dels clics. <\/p>\n        <div class=\"doflex docolumn banner-contacto-blog\">\n            <div class=\"doflex docolumn gap20 columna-banner\">\n               <div class=\"doflex dospace gap20\"><img decoding=\"async\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/06\/bot.webp\" alt=\"neonoova bot\">\n\t\t\t\t<p class=\"text24-24 negrita\">Dissenyem, desenvolupem i optimitzem tot tipus de p\u00e0gines d&#039;aterratge per al teu negoci.<\/p>\n\t\t\t\t<\/div>\n                <button class=\"home-slider-cuadricula-button text18-21 abrir-popup-contacto\" type=\"button\">\n                    Contacta&#039;ns\n                    <svg width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <mask id=\"path-1-inside-1_40_843\" fill=\"white\">\n                            <path d=\"M30 15L15 30L10 25L16.4619 18.5371H3.53711L0 15L3.53711 11.4629H16.4619L10 5L15 0L30 15Z\"\/>\n                        <\/mask>\n                        <path d=\"M30 15L30.7071 15.7071C31.0976 15.3166 31.0976 14.6834 30.7071 14.2929L30 15ZM15 30L14.2929 30.7071C14.6834 31.0976 15.3166 31.0976 15.7071 30.7071L15 30ZM10 25L9.29284 24.2929C8.90237 24.6835 8.90239 25.3166 9.29289 25.7071L10 25ZM16.4619 18.5371L17.1691 19.2442C17.455 18.9582 17.5406 18.528 17.3858 18.1544C17.231 17.7807 16.8664 17.5371 16.4619 17.5371V18.5371ZM3.53711 18.5371L2.83 19.2442C3.01754 19.4318 3.27189 19.5371 3.53711 19.5371V18.5371ZM0 15L-0.707107 14.2929C-1.09763 14.6834 -1.09763 15.3166 -0.707107 15.7071L0 15ZM3.53711 11.4629V10.4629C3.27189 10.4629 3.01754 10.5682 2.83 10.7558L3.53711 11.4629ZM16.4619 11.4629V12.4629C16.8664 12.4629 17.231 12.2193 17.3858 11.8456C17.5406 11.472 17.455 11.0418 17.1691 10.7558L16.4619 11.4629ZM10 5L9.29289 4.29289C8.90239 4.6834 8.90237 5.31652 9.29284 5.70705L10 5ZM15 0L15.7071 -0.707107C15.3166 -1.09763 14.6834 -1.09763 14.2929 -0.707107L15 0ZM30 15L29.2929 14.2929L14.2929 29.2929L15 30L15.7071 30.7071L30.7071 15.7071L30 15ZM15 30L15.7071 29.2929L10.7071 24.2929L10 25L9.29289 25.7071L14.2929 30.7071L15 30ZM10 25L10.7072 25.7071L17.1691 19.2442L16.4619 18.5371L15.7548 17.8301L9.29284 24.2929L10 25ZM16.4619 18.5371V17.5371H3.53711V18.5371V19.5371H16.4619V18.5371ZM3.53711 18.5371L4.24422 17.83L0.707107 14.2929L0 15L-0.707107 15.7071L2.83 19.2442L3.53711 18.5371ZM0 15L0.707107 15.7071L4.24422 12.17L3.53711 11.4629L2.83 10.7558L-0.707107 14.2929L0 15ZM3.53711 11.4629V12.4629H16.4619V11.4629V10.4629H3.53711V11.4629ZM16.4619 11.4629L17.1691 10.7558L10.7072 4.29295L10 5L9.29284 5.70705L15.7548 12.1699L16.4619 11.4629ZM10 5L10.7071 5.70711L15.7071 0.707107L15 0L14.2929 -0.707107L9.29289 4.29289L10 5ZM15 0L14.2929 0.707107L29.2929 15.7071L30 15L30.7071 14.2929L15.7071 -0.707107L15 0Z\" fill=\"#F5DEFE\" mask=\"url(#path-1-inside-1_40_843)\"\/>\n                    <\/svg>\n                <\/button>\n            <\/div>\n        <\/div>\n        \n\n<h2 class=\"wp-block-heading\">Campanyes de compres adaptades al teu cat\u00e0leg<\/h2>\n\n<p class=\"wp-block-paragraph\">No tots els productes necessiten la mateixa estrat\u00e8gia. Abans de llan\u00e7ar anuncis, revisem qu\u00e8 vols promocionar, on vens, quin estoc tens disponible i quin marge hi ha per invertir en l&#8217;adquisici\u00f3. Podem centrar-nos en una col\u00b7lecci\u00f3, una selecci\u00f3 de productes o un cat\u00e0leg m\u00e9s ampli, depenent dels objectius del projecte.  <\/p>\n\n<p class=\"wp-block-paragraph\">A difer\u00e8ncia dels anuncis de cerca, Shopping utilitza dades de productes enviades a Merchant Center per fer coincidir els teus anuncis amb la cerca. Per aix\u00f2 preparar el teu cat\u00e0leg \u00e9s una part essencial de la feina, no un pas abans d&#8217;activar la teva campanya. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"451\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/10\/Shopping-ads-1024x451.webp\" alt=\"Campanyes de compres perqu&#xE8; Google Ads apareguin en resultats patrocinats\" class=\"wp-image-2666\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/10\/Shopping-ads-1024x451.webp 1024w, https:\/\/neonoova.com\/wp-content\/uploads\/2026\/10\/Shopping-ads-300x132.webp 300w, https:\/\/neonoova.com\/wp-content\/uploads\/2026\/10\/Shopping-ads-768x338.webp 768w, https:\/\/neonoova.com\/wp-content\/uploads\/2026\/10\/Shopping-ads.webp 1287w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Amb Google Shopping Ads pots apar\u00e8ixer als productes patrocinats del motor de cerca<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Configuraci\u00f3 del Centre de Comerciants de Google<\/h2>\n\n<p class=\"wp-block-paragraph\">Per anunciar productes, cal connectar Google Ads amb Merchant Center i proporcionar informaci\u00f3 actualitzada sobre el teu cat\u00e0leg.  <\/p>\n\n<p class=\"wp-block-paragraph\">Revisem aquesta connexi\u00f3 i la font de dades per comprovar t\u00edtols, imatges, preus, disponibilitat i altres atributs que requereix el producte.<\/p>\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 comprovem si hi ha problemes que puguin impedir que els anuncis funcionin: un preu diferent del del lloc web, informaci\u00f3 incompleta o problemes amb els termes d&#8217;enviament poden requerir correccions abans del llan\u00e7ament.  <\/p>\n\n<p class=\"wp-block-paragraph\">Si ja tens Merchant Center configurat, podem revisar-ne l&#8217;estat sense suposar que has de comen\u00e7ar de nou.<\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"594\" height=\"400\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/10\/Creacion-de-campanas-de-Shopping-para-Google-Ads-portada.webp\" alt=\"Crea campanyes de compres per a Google Ads\" class=\"wp-image-2668\" srcset=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/10\/Creacion-de-campanas-de-Shopping-para-Google-Ads-portada.webp 594w, https:\/\/neonoova.com\/wp-content\/uploads\/2026\/10\/Creacion-de-campanas-de-Shopping-para-Google-Ads-portada-300x202.webp 300w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 s&#8217;inclou en la creaci\u00f3 de campanyes<\/h2>\n\n<p class=\"wp-block-paragraph\">L&#8217;abast es defineix segons la plataforma de la teva botiga, la mida del cat\u00e0leg i l&#8217;estat del compte. El nostre <a href=\"https:\/\/neonoova.com\/ca\/marqueting-digital\/gestio-sem\/\">servei de gesti\u00f3 de SEM<\/a> pot incloure: <\/p>\n\n\r\n<ul>\r\n<li>Ressenya de Google Ads i Google Merchant Center.<\/li>\r\n<li>Configura o revisa la connexi\u00f3 del cat\u00e0leg.<\/li>\r\n<li>Selecci\u00f3 i organitzaci\u00f3 dels productes a anunciar.<\/li>\r\n<li>Defineix pressupost, abast i estrat\u00e8gia de licitaci\u00f3.<\/li>\r\n<li>Configuraci\u00f3 i validaci\u00f3 de conversions de compra.<\/li>\r\n<li>Seguiment dels resultats i incidents dels productes.<\/li>\r\n<\/ul>\r\n\n<h2 class=\"wp-block-heading\">Compres est\u00e0ndard o m\u00e0xim rendiment<\/h2>\n\n<p class=\"wp-block-paragraph\">Els anuncis de compres poden ser gestionats per campanyes est\u00e0ndard de Shopping o per Performance Max amb un cat\u00e0leg de Merchant Center.  <\/p>\n\n<p class=\"wp-block-paragraph\">No s\u00f3n solucions id\u00e8ntiques: Performance Max pot distribuir publicitat en m\u00e9s canals i utilitzar altres formats a m\u00e9s dels anuncis de producte.<\/p>\n\n<p class=\"wp-block-paragraph\">Avaluem l&#8217;opci\u00f3 basant-nos en els objectius, la mesura i els recursos disponibles, sense assumir que la campanya m\u00e9s automatitzada ser\u00e0 sempre la correcta. Pots aprendre sobre les difer\u00e8ncies entre formats al nostre article sobre <a href=\"https:\/\/neonoova.com\/tipos-de-campanas-google-ads\/\">tipus de campanya a Google Ads<\/a>. <\/p>\n\n<h2 class=\"wp-block-heading\">Una botiga preparada per rebre compradors<\/h2>\n\n<p class=\"wp-block-paragraph\">L&#8217;anunci porta l&#8217;usuari a la teva botiga, per\u00f2 la compra tamb\u00e9 dep\u00e8n del que hi trobi. Comprovem si els anuncis presenten la informaci\u00f3 necess\u00e0ria i si els costos d&#8217;enviament, la disponibilitat i el proc\u00e9s de pagament s\u00f3n clars. <\/p>\n\n<p class=\"wp-block-paragraph\">Quan detectem necessitats t\u00e8cniques, les podem coordinar amb el nostre servei <a href=\"https:\/\/neonoova.com\/ca\/desenvolupament-web\/botiga-online\/\">de desenvolupament d&#8217;ecommerce<\/a>. Tamb\u00e9 revisem la mesura a Google Ads, Google Analytics 4 i Google Tag Manager segons l&#8217;abast acordat, comprovant que les compres i els seus imports es registrin correctament. <\/p>\n\n<h2 class=\"wp-block-heading\">Promociona els teus productes amb una estrat\u00e8gia definida<\/h2>\n\n<p class=\"wp-block-paragraph\">Si vols llan\u00e7ar campanyes de Shopping o millorar les que ja tens, explica&#8217;ns qu\u00e8 vens, en quins mercats treballes i com est\u00e0 connectat el teu cat\u00e0leg.  <\/p>\n\n<p class=\"wp-block-paragraph\">A Neonoova prepararem una proposta que diferenci\u00ef la configuraci\u00f3 inicial, la gesti\u00f3 i la inversi\u00f3 publicit\u00e0ria necess\u00e0ria per al teu projecte.<\/p>\n        <div class=\"doflex docolumn banner-contacto-blog\">\n            <div class=\"doflex docolumn gap20 columna-banner\">\n               <div class=\"doflex dospace gap20\"><img decoding=\"async\" src=\"https:\/\/neonoova.com\/wp-content\/uploads\/2026\/06\/bot.webp\" alt=\"neonoova bot\">\n\t\t\t\t<p class=\"text24-24 negrita\">Dissenyem, desenvolupem i optimitzem tot tipus de p\u00e0gines d&#039;aterratge per al teu negoci.<\/p>\n\t\t\t\t<\/div>\n                <button class=\"home-slider-cuadricula-button text18-21 abrir-popup-contacto\" type=\"button\">\n                    Contacta&#039;ns\n                    <svg width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <mask id=\"path-1-inside-1_40_843\" fill=\"white\">\n                            <path d=\"M30 15L15 30L10 25L16.4619 18.5371H3.53711L0 15L3.53711 11.4629H16.4619L10 5L15 0L30 15Z\"\/>\n                        <\/mask>\n                        <path d=\"M30 15L30.7071 15.7071C31.0976 15.3166 31.0976 14.6834 30.7071 14.2929L30 15ZM15 30L14.2929 30.7071C14.6834 31.0976 15.3166 31.0976 15.7071 30.7071L15 30ZM10 25L9.29284 24.2929C8.90237 24.6835 8.90239 25.3166 9.29289 25.7071L10 25ZM16.4619 18.5371L17.1691 19.2442C17.455 18.9582 17.5406 18.528 17.3858 18.1544C17.231 17.7807 16.8664 17.5371 16.4619 17.5371V18.5371ZM3.53711 18.5371L2.83 19.2442C3.01754 19.4318 3.27189 19.5371 3.53711 19.5371V18.5371ZM0 15L-0.707107 14.2929C-1.09763 14.6834 -1.09763 15.3166 -0.707107 15.7071L0 15ZM3.53711 11.4629V10.4629C3.27189 10.4629 3.01754 10.5682 2.83 10.7558L3.53711 11.4629ZM16.4619 11.4629V12.4629C16.8664 12.4629 17.231 12.2193 17.3858 11.8456C17.5406 11.472 17.455 11.0418 17.1691 10.7558L16.4619 11.4629ZM10 5L9.29289 4.29289C8.90239 4.6834 8.90237 5.31652 9.29284 5.70705L10 5ZM15 0L15.7071 -0.707107C15.3166 -1.09763 14.6834 -1.09763 14.2929 -0.707107L15 0ZM30 15L29.2929 14.2929L14.2929 29.2929L15 30L15.7071 30.7071L30.7071 15.7071L30 15ZM15 30L15.7071 29.2929L10.7071 24.2929L10 25L9.29289 25.7071L14.2929 30.7071L15 30ZM10 25L10.7072 25.7071L17.1691 19.2442L16.4619 18.5371L15.7548 17.8301L9.29284 24.2929L10 25ZM16.4619 18.5371V17.5371H3.53711V18.5371V19.5371H16.4619V18.5371ZM3.53711 18.5371L4.24422 17.83L0.707107 14.2929L0 15L-0.707107 15.7071L2.83 19.2442L3.53711 18.5371ZM0 15L0.707107 15.7071L4.24422 12.17L3.53711 11.4629L2.83 10.7558L-0.707107 14.2929L0 15ZM3.53711 11.4629V12.4629H16.4619V11.4629V10.4629H3.53711V11.4629ZM16.4619 11.4629L17.1691 10.7558L10.7072 4.29295L10 5L9.29284 5.70705L15.7548 12.1699L16.4619 11.4629ZM10 5L10.7071 5.70711L15.7071 0.707107L15 0L14.2929 -0.707107L9.29289 4.29289L10 5ZM15 0L14.2929 0.707107L29.2929 15.7071L30 15L30.7071 14.2929L15.7071 -0.707107L15 0Z\" fill=\"#F5DEFE\" mask=\"url(#path-1-inside-1_40_843)\"\/>\n                    <\/svg>\n                <\/button>\n            <\/div>\n        <\/div>\n        \n\n<h2 class=\"wp-block-heading\">Preguntes freq\u00fcents: Campanyes d&#8217;anuncis de compres Freq\u00fcents<\/h2>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les campanyes de compra et permeten anunciar els teus productes a Google mostrant informaci\u00f3 com la imatge, el t\u00edtol, el preu i el nom de la teva botiga. En un comer\u00e7 electr\u00f2nic, s\u00f3n una manera de presentar el teu cat\u00e0leg a persones que busquen productes i comparen opcions abans de comprar. A Neonoova creem i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[57,61],"class_list":["post-2723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-digital","tag-botiga-online","tag-direccio-de-sem"],"acf":[],"_links":{"self":[{"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/posts\/2723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/comments?post=2723"}],"version-history":[{"count":1,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/posts\/2723\/revisions"}],"predecessor-version":[{"id":2724,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/posts\/2723\/revisions\/2724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/media\/2683"}],"wp:attachment":[{"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/media?parent=2723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/categories?post=2723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neonoova.com\/ca\/wp-json\/wp\/v2\/tags?post=2723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}